Daniel

Bernhardt

Online Marketing Specialist & Entrepreneur


Experience

  • Supersonic - Head of Online MarketingTel-Aviv, Israel | 2014 - 2015

    I currently work at Supersonic’s Headquarters in Tel-Aviv, I serve as the Head of Online marketing and I have been assigned to establish a fully functional Online Marketing department for the company. The company is a Start-Up hi-tech organization and has been nominated one of the “Top 10 Start-ups in Israel for 2014” by the Globes newspaper. Currently the company has roughly 250 employees in 6 locations around the world and over 500 Million users.

    • Developed and implemented campaigns for online advertising, search engines and paid media.
    • Directed and coordinated marketing activities and policies to promote products and services.
    • Initiated market research studies and analyzed findings.
    • Coordinated art and graphics creation for effective marketing
    • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
    • Reviewed and edited blog posts to guarantee high quality content.
    • Established a Double Incentive Online Affiliation Program for Mobile app Developers
    • Created Paid Media campaigns and Assets, SEM & SMM strategies and advised the mutual advancement of all Online marketing channels
    • Launched a Chinese website for the Asian region.
    • Planned & Managed the Online marketing team’s headcount and budget spread.
    • Led the creation of SEO Optimized content for the website (Editorial, UXUI, Conversion Funnel)
    • Recruited & Educated new team members to the Online Marketing department

  • MyEsek - Online Marketing Manager (Founder)Tel-Aviv, Israel | 2013 - 2014

    Located on the famous Alenby St in Tel-Aviv, MyEsek provided Online Marketing solutions mainly for local business owners in Israel. Within 1 year the company grew to a headcount of 5 employees and accumulated various international clients. This was the FIRST company in the Isreali market to guarantee %100 success rate in the field of SEO. The company partnered with Nana10 before closing in the Summer of 2014.

    • Directed and coordinated marketing activities and policies to promote products and services.
    • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
    • Initiated market research studies and analyzed findings.
    • Applied sales forecasting techniques and strategic planning to predict ROI and profitability of services.
    • Analyzed business developments and monitored market trends.
    • Coordinated and participated in promotional activities and trade shows.
    • Collaborated with developers, advertisers and production managers to market products and services.
    • Coordinated art and graphics creation for effective merchandising.
    • Directed product development using in-depth knowledge of vendor landscape and industry insight.
    • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
    • Defined and tracked campaign effectiveness and adjusted strategies accordingly.

  • Studio-Mii - SEO SpecialistTel-Aviv, Israel | 2012 - 2013

    I joined Studio-Mii as an SEO specialist and Website programmer. My main objectives involved website design and development while enforcing SEO practice within the infrastructure of the websites. The company’s primary products included web and graphic design solutions and content creation in the language of Hebrew.

    • Boosted website traffic by creating an integrated social media strategy.
    • Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
    • Created effective messaging using language, graphics and marketing collateral.
    • Developed partnerships with local businesses to secure third party promotions.
    • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
    • Directed search engine marketing campaigns that utilized solid linking, technical and keyword research tactics.
    • Reviewed and edited blog posts to guarantee high content quality.
    • Cultivated and managed relationships with key clients, vendors and community partners.
    • Collaborated with designers and the editorial team on marketing materials.
    • Managed project deadlines and monitored milestones through completion stage.
    • Proofed and approved production and printing drafts of promotional materials.

Online Marketing Skills

  • SEO
    Google, Bing, Yahoo
  • SMM
    Facebook, Twitter, Google+, LinkedIn, Pinterest
  • Paid Media (PPC)
    Paid Search, Display, Mini-Display, Re-Targeting
  • SEM
    Data Mining, Link Building, Bot Scraping
  • Inbound Marketing
    Automatic Lead Generation
  • Content Marketing
    SEO Optimized Content, Blog Managment, Virtual PR
  • Affiliate Marketing
    Affiliate management
  • Email Marketing
    MailChimp, MyEmma

Development Skills

  • WordPress
    “Master” Level
  • HTML5 & CSS3
    Developing Websites and Monsters since 2002
  • PHP
    Can code mini-plugins and website features
  • MySQL
    Database communication and Query editing
  • Javascript & Jquery
    “Read-only” Level 

Creative Skills

  • UX & UI
    User Experience is a core value in Online Marketing
  • Content Writing
    Blog posts, Articles, Webpages and Storytelling 
  • Adobe Photoshop
    Wireframes, Marketing Assets, Webdesign etc…
  • Adobe Illustrator
    Vectors creep me out!
  • Adobe InDesign
    Print Design – Brouchers, Digital Flyers, Invitations

Download my CV